Danah Ghosheh
Insights & media

Ideas, conversations & perspectives on customer experience.

A collection of articles, interviews, podcasts, webinars, and conversations exploring customer experience, strategy, service design, product, and the role of technology and AI in how organizations serve their customers.

Customer experience CX strategy Service design AI in CX Operating models Accessibility
01 · Publications & articles

Writing & perspectives

Written pieces on the problems that keep showing up in enterprise and government CX programmes — and what actually moves them.

CX STRATEGY · ARTICLE · 2023

CX in startups: mistakes and how to avoid them

The experience missteps early-stage companies make while they are busy building the product — and the cheaper way to avoid them.

Medium · Feb 2023
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استراتيجية تجربة العملاء · مقال · ٢٠٢٣

تجربة العملاء في الشركات الناشئة: الأخطاء الشائعة وكيفية تجنبها

النسخة العربية — الأخطاء التي تقع فيها الشركات الناشئة في تجربة العملاء وهي مشغولة ببناء المنتج، والطريقة الأقل تكلفة لتجنبها.

Medium · بالعربية
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02 · Podcasts, talks & interviews

Conversations worth sharing

Recorded conversations, panels, and sessions — mostly on why CX work stalls inside organizations, and how it gets unstuck.

The Causes and Costs of Resistance to Customer-Centricity in Tech-Led Organizations
Podcast

The Causes and Costs of Resistance to Customer-Centricity in Tech-Led Organizations

XMGlobal Collaborative

A discussion on why CX transformation often fails when organizations treat it as a function rather than an operating-model issue.

Watch conversation →
Trials and Success — CX SnaX with Waleed
Interview

Trials and Success

CX SnaX with Waleed

A short conversation on the route into customer experience — the setbacks worth learning from, and what actually built the practice.

Watch conversation →
03 · Community
CXJO

CXJO — building the CX profession in Jordan

I co-founded CXJO to give customer-experience practitioners in Jordan somewhere to compare notes: events, webinars, and mentoring run by people doing the work, not selling to it. Most of what I publish starts as a question someone raised in that room.

200+
CX professionals in the community
2024
Co-founded
Events
Webinars, meetups & mentoring

Let's talk.

If something here connects with a challenge you're working on, tell me about it.

Based in
Amman, Jordan
Speaking & media enquiries
Podcasts, panels, workshops